We believe in the power of ideas to create opportunities. And we believe in the power of people to amplify those ideas to generate even more opportunities with greater impact.
By connecting people and ideas, we expand the possibilities to spur diversification, drive sustainable economic growth, add meaningful jobs to the labor market, and contribute to the health and well-being of our communities and the people who call them home.
Our initiative to seed micro industries in the Kingdom is designed to empower people to shape their own economic future by creating additional value from traditional crafts and natural resources. We have identified several micro industries that, with the right business model and support, are ripe for generating long-term impact for local communities.
We’re providing members of our communities with more than an additional source of income. We’re equipping them with the knowledge and skills to establish, manage, and develop sustainable businesses that will make a real difference in people’s lives.