Promoting creativity through ‘MAD’ competition

pushing-creativity-and-promoting-collaboration-through-mad-compe
Paul Crumpton, a petroleum engineer consultant, center, receives the award designed to recognize the most innovative “MAD” ideas.

In the pursuit of promoting a collaborative, free-thinking environment that encourages brainstorming and pushes creativity, Saudi Aramco’s EXPEC Advanced Research Center (EXPEC ARC) members recently participated in a competition to present the “MADdest” idea.  

MAD ideas

The Mentally Advanced Discussion (MAD) is an interdisciplinary version of EXPEC’s regular Technology Weekly Information eXchange (TWIX) seminar where teams rotate in presenting their challenges and creative solutions, which in turn generates lively discussion and stimulates idea creation. MAD TWIX adds a twist to the process by creating a healthy, competitive environment in which all teams present their latest research or novel ideas sequentially at one single session.

“Moderating this challenging, and exciting, technical event has always been very rewarding,” said Amr Abdel-Fattah, who has been coordinating the TWIX program for more than three years. “It is astonishing to see the TWIX program increasingly impact our business through producing out-of-the-box research ideas and collaborations that can transform current technologies and the way we do things today.

“The value of these ideas is not only in their MADness and novelty, but also in their ability to stimulate scientists to produce unconventional multidisciplinary solutions to current challenges. It was particularly intriguing to see the dynamics during MAD TWIX and eager engagement among EXPEC ARC scientists and researchers at the event — they all felt the true ownership of such a great accomplishment.”

MAD TWIX objectives are directly aligned with EXPEC ARC business goals and strategies. The competition stimulates far-reaching idea creation as members from each research team brainstorm and prepare out-of-the-box ideas. It also promotes increasing interaction across teams to share ideas that push the limits of science, thereby sparking new, high-potential research relating to our upstream business. 

In the pursuit of promoting a collaborative, free-thinking environment that encourages brainstorming and pushes creativity, Saudi Aramco’s EXPEC Advanced Research Center (EXPEC ARC) members recently participated in a competition to present the “MADdest” idea.  

MAD ideas

The Mentally Advanced Discussion (MAD) is an interdisciplinary version of EXPEC’s regular Technology Weekly Information eXchange (TWIX) seminar where teams rotate in presenting their challenges and creative solutions, which in turn generates lively discussion and stimulates idea creation. MAD TWIX adds a twist to the process by creating a healthy, competitive environment in which all teams present their latest research or novel ideas sequentially at one single session.

“Moderating this challenging, and exciting, technical event has always been very rewarding,” said Amr Abdel-Fattah, who has been coordinating the TWIX program for more than three years. “It is astonishing to see the TWIX program increasingly impact our business through producing out-of-the-box research ideas and collaborations that can transform current technologies and the way we do things today.

“The value of these ideas is not only in their MADness and novelty, but also in their ability to stimulate scientists to produce unconventional multidisciplinary solutions to current challenges. It was particularly intriguing to see the dynamics during MAD TWIX and eager engagement among EXPEC ARC scientists and researchers at the event — they all felt the true ownership of such a great accomplishment.”

MAD TWIX objectives are directly aligned with EXPEC ARC business goals and strategies. The competition stimulates far-reaching idea creation as members from each research team brainstorm and prepare out-of-the-box ideas. It also promotes increasing interaction across teams to share ideas that push the limits of science, thereby sparking new, high-potential research relating to our upstream business.